Today's recipe: coke with chyawanprash. Some consumerism dope added for flavor.

Coca Cola:The package is the cornerstone of the company
Livemint
Beverage maker The Coca-Cola Co. saw revenue growth in emerging markets such as India and China outstrip developed markets in the three months ended September. In India, the company's soft drink brand Thums Up is far ahead of any other aerated drink. But this and other products of Coca-Cola remain largely limited to the urban market. In an interview, global head of marketing strategies and insights, Stan Stanunathan, talks about the company's plans to focus on the more cost-conscious rural Indian market.
http://www.livemint.com/2010/12/31182339/The-package-is-the-cornerstone.html?atype=tp#
Emami expects 15-20% growth in Chyawanprash segment
Economic TimesKolkata-
based FMCG firm Emami is expecting a 15-20 per cent growth in its Chyawanprash segment even as its plans to consolidate all its brands under the category, a top company official said. The company will also spend Rs 12-15-crore in the current fiscal to boost the sales of its popular brands through its new marketing initiative, the official said. Currently, the segment contributes around 10 per cent to the company's total revenues, Emami's Director, Aditya Vardhan Agarwal said.
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/emami-expects-15-20-growth-in-chyawanprash-segment/articleshow/7204757.cms

This year, it's about you
Hindustan Times
The Indian consumer of 2010, coming into 2011, is far more confident as a citizen of a country everyone's looking at for its immense growth potential. As most marketers and their propositions look beyond the metros and tier 1 cities to smaller towns and rural India for future growth, the one thing that's beginning to cut across all consumer classes is "aspiration"- to be more, to have more, and the confidence that this is possible now, quickly. Everything else in the marketplace is governed by his or her behaviour and how to best monetise that. Increasingly, it is the consumer who's calling the shots
http://www.hindustantimes.com/This-year-it-s-about-you/Article1-645688.aspx#