2010-year of relaunches, Report on Food Processing and Do the dew-dabangg style

2010 saw fastest FMCG launches, relaunches
Daily News & Analysis
2010 could well figure in the fast moving consumer goods (FMCG) annals as the year of product launches and relaunches. Indeed, the year saw almost every major player launching or relaunching as many as 10-30 products or their variants, either under existing brands or under altogether new brands and categories. Several new categories, such as hand sanitisers, anti-ageing creams and flavoured yogurts, made it to retail shelves and consumer baskets. Thomas Varghese, Chief Executive Officer, Aditya Birla Retail Ltd (ABRL), says the number of products across retail shelves have gone up dramatically in the last one year, with the pick-up in the economy.
http://www.dnaindia.com/money/report_2010-saw-fastest-fmcg-launches-relaunches_1488220

White Paper on Food & Food Processing Industry in India
D'Essence Consulting
The Food Processing Industry sector in India is one of the largest in terms of production, consumption, export and growth prospects. The government has accorded it a high priority, with a number of fiscal reliefs and incentives, to encourage commercialization and value addition to agricultural produce, for minimizing pre/post harvest wastage, generating employment and export growth. India has set itself a target of doubling its processed food production by 2015, and will set up 10 food technology parks during the next year with a view to achieving this. According to the India Food and Drink Report by research analysis firm Research and Markets, by 2012, India's processed food output is likely to grow by 44.2 percent to touch Rs. 4,505 billion, while packaged food sales will increase by 67.5 percent to reach Rs. 1,085 billion. On a per capita basis, per capita packaged food spending is expected to grow by 56.5 percent to Rs. 903 by 2012.
http://www.dessenceconsulting.com/pdf/White_Paper_Food_Processing%20in%20India.pdf

It's 'do the dew' for Salman Khan!
Times of India
Deepika Warrier, Marketing Director, Pepsico Beverages said, "Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding."
http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Its-do-the-dew-for-Salman-Khan/articleshow/7190958.cms