HUL's Astra Gold to hit mkt soon
Economic Times
Hindustan Unilever will soon launch a bread spread with high levels of nutritional fats as part of its plan to strengthen its jinxed food portfolio this year with a slew of new products. The fat spread, christened Astra Gold, promises to contain three times more essential fats with vitamins A,D,E that will aid children's growth, industry officials said. The product will first be launched in Karnataka , before it is taken nation wide. When contacted, a company spokesperson refused to confirm the development . "We do not comment on market speculation ," the person said.
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/huls-astra-gold-to-hit-mkt-soon/articleshow/7265089.cms
Skin Care Push Gives Unilever Clear Upside
Forbes (blog)
Unilever competes with P&G, L'Oreal, Avon Products and Revlon in the skin care market. The company's skin care market share increased from an estimated 23% in 2005 to nearly 28% in 2008, but declined to 26% in 2009, as dampened consumer demand amidst a recessionary macroeconomic outlook led to a loss of private label sales in developed markets, as well as local/regional sales in emerging markets.
Hatching the Keggs
Business Line
Don't ask for eggs, but ask for Keggs.' This tagline was hatched back in the mid-1960s. But it was only 40 years later, in 2005-06, that Vinod Kapur actually began selling branded eggs. With Keggs eggs now a recognisable brand- at least in North India - Kapur's dream of making the commodity item move like a packaged and labelled FMCG product has finally come true. He and his wife would sit and talk about what they would call their business, until they came up with the name Keggs (Kapur + eggs = Keggs) and the famous tagline. The egg literally came before the chicken in Kapur's case!
http://www.thehindubusinessline.com/catalyst/2011/01/13/stories/2011011350040100.htm
Rural growth story scripting new chapter
Economic Times
The rural India growth story is spreading with governments' stimulating measures and increasing reach of marketers helping laggards such as Karnataka and Madhya Pradesh outpace bigger markets like Uttar Pradesh and Maharashtra in rural sales growth. Madhya Pradesh reported 22% growth in rural sales during January-September 2010, up from just 7% growth a year earlier, according to market research agency The Nielsen Company. Sales growth in Karnataka went up to 29% in 2010 from 8% a year ago. "A bigger shift from agri-business and increased accessibility to smaller towns is helping us take our products in places where penetration was not thinkable few years ago," said Saugata Gupta, consumer business division CEO of Marico , the maker of Parachute hair oil and Saffola cooking oil.
http://economictimes.indiatimes.com/news/economy/indicators/rural-growth-story-scripting-new-chapter/articleshow/7265072.cms
Nutriconnect- Insights on Indian Market
Concept of health is different in India compared to west. Health in India is about ‘not fallingsick’. This is very much related to tough competition in every field and falling sick meansfalling behind. This is especially true for kids and strivers (20 – 29 years old). Based on thisunderstanding, two areas of health are very important in India – ‘immunity defence’ (bothstrivers and kids) and mental equity/brain power (kids).Health is also connected to social factors. People want to project themselves in such a waythat people around him/her see that he/she is taking care of self and family. The graphic onthe top shows two important segments of these expressive needs – social better for you andlook at me. All of these indicates importance of ‘brand’, ’image’ and ‘badge value’ of aproduct.
http://nutriconnect.com.au/docs/InsightsonIndianmarket.pdf
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