Pepsico launches six new Lay's flavours for the ICC World Cup Economic Times
In a bid to cash in on the Cricket World Cup, global soft drink and snacks major PepsiCounveiled six new flavours of its Lay's potato chips, inspired by the top teams participating in the tournament. "We are the global snacks partner with the ICC World Cup in 2011. That's why we are building on this relationship. As a global snacks partner, we are leveraging the association to give consumer experiences and build our brand image," Pepsico Foods India Marketing Director Vidur Vyas told reporters. The six new flavours are named after India, Sri Lanka, West Indies, Australia, England and South Africa.
Mary Kay to hold price line to increase market sharemydigitalfc.com
High consumer price inflation notwithstanding, Mary Kay Cosmetics, one of the global leaders in personal care, plans to impose a five-year price freeze on its products as it attempts to wrest market share from rivals such as Hindustan Unilever (HUL), Godrej Consumer Products (GCPL) and L'Oreal amongst others. "We will try to maintain our prices for the next five years. Every year the income of average Indians will rise and disposable income will also rise. We will try to maintain prices so that our products will become affordable to the mass middle class consumer," KK Chua, President, Asia Pacific, Mary Kay Asia Services, said.
http://www.mydigitalfc.com/news/mary-kay-hold-price-line-increase-market-share-613
Nestle to launch Neslac to strengthen lead in infant food marketmydigitalfc.com
The world's largest foods company, Switzerland-based Nestle, is all set to increase its dominance of the fast growing baby food market in India with the launch of its global brand Neslac, which it hopes will also help increase its market share against rivals such as Farex from Heinz India. "Honey-flavoured, with a blend of protein, iron, calcium and multivitamins, Neslac is expected to be formally launched soon," at least two people familiar with the development said. In India, the infant nutrition brand is targeted at kids above two years of age.
http://www.mydigitalfc.com/news/nestle-launch-neslac-strengthen-lead-infant-food-market-610
Ad Review: Pepsi seeks to 'Change the Game' for Cricket World Cup 2011exchange4media.com
The ICC Cricket World Cup fever is back. Riding high on the cricket wave is Pepsi and now that it is also an official sponsor, the cola major celebrates the new unorthodox yet immensely popular face of modern cricket with a new campaign, titled 'Change the Game'. The campaign has been conceptualised by Taproot India, who has been appointed to handle the World Cup campaign for Pepsi. However, JWT India continues to be the creative partner for PepsiCo India. Deepika Warrier, Marketing Director, PepsiCo Beverages, India, said, "PepsiCo is one of the global sponsors of the ICC Cricket World Cup and we have created an innovative package for brand Pepsi to leverage this mega event. We are confident that the campaign thought of 'Change the Game' will appeal to the youth and inspire them to be the game changers in their own lives."
http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=40690&Tag=33184
New consumer price index to be introduced from February
Livemint
In a move that could better reflect actual price increases borne by the general population, India will on 18 February introduce a national consumer price index (CPI) that is expected to eventually replace the Wholesale Price Index (WPI) as a benchmark for inflation. Although the widely-used WPI showed the inflation in food articles at 13.55% for December, consumers may have been facing greater rate increases, indicates a recent letter Finance Minister Pranab Mukherjee wrote to state governments. "While there are some weather-induced supply constraints on some of these items, which go against the seasonal decline normally seen at this time of the year, a large part of price rise is due to widening gap between the wholesale and retail prices and the growing demand for these products due to rising income levels," he wrote earlier this month. The new index has the potential to become the single index of reference for inflation, said D.K. Joshi, Chief Economist at ratings firm Crisil.
http://www.livemint.com/2011/01/16230646/New-consumer-price-index-to-be.html#
The Great Indian Bazaar
IBEF
The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of $13.1 billion. It has a strong MNC presence and is characterised by a well established distribution network, intense competition between the organised and unorganised segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from $11.6 billion in 2003 to $33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams,toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products.
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