2010 saw fastest FMCG launches, relaunches
Daily News & Analysis
2010 could well figure in the fast moving consumer goods (FMCG) annals as the year of product launches and relaunches. Indeed, the year saw almost every major player launching or relaunching as many as 10-30 products or their variants, either under existing brands or under altogether new brands and categories. Several new categories, such as hand sanitisers, anti-ageing creams and flavoured yogurts, made it to retail shelves and consumer baskets. Thomas Varghese, Chief Executive Officer, Aditya Birla Retail Ltd (ABRL), says the number of products across retail shelves have gone up dramatically in the last one year, with the pick-up in the economy.
http://www.dnaindia.com/money/report_2010-saw-fastest-fmcg-launches-relaunches_1488220
White Paper on Food & Food Processing Industry in India
D'Essence Consulting
The Food Processing Industry sector in India is one of the largest in terms of production, consumption, export and growth prospects. The government has accorded it a high priority, with a number of fiscal reliefs and incentives, to encourage commercialization and value addition to agricultural produce, for minimizing pre/post harvest wastage, generating employment and export growth. India has set itself a target of doubling its processed food production by 2015, and will set up 10 food technology parks during the next year with a view to achieving this. According to the India Food and Drink Report by research analysis firm Research and Markets, by 2012, India's processed food output is likely to grow by 44.2 percent to touch Rs. 4,505 billion, while packaged food sales will increase by 67.5 percent to reach Rs. 1,085 billion. On a per capita basis, per capita packaged food spending is expected to grow by 56.5 percent to Rs. 903 by 2012.
http://www.dessenceconsulting.com/pdf/White_Paper_Food_Processing%20in%20India.pdf
It's 'do the dew' for Salman Khan!
Times of India
Deepika Warrier, Marketing Director, Pepsico Beverages said, "Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding."
http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Its-do-the-dew-for-Salman-Khan/articleshow/7190958.cms
Friday, December 31, 2010
Wednesday, December 29, 2010
Game Changer with some milk powder...
Fast Moving and Changing the Game
Business Line
The decade started slowly for the FMCG industry with just 6 percent growth between 2001 and 2005. The stock market wrote off the industry as a defensive play. All of this has changed. Growth has accelerated to 17 percent and the industry has doubled in the last five years to reach Rs 1.3 lakh crore. Today almost every global FMCG company makes significant investments in India. And they compete with aggressive Indian companies which have grown in size and organisational capabilities. The last decade has seen the emergence of several significant players in the Indian market - Dabur, Marico, Emami, CavinKare, L'Oreal, Reckitt Benckiser, Pepsi, Coca-Cola, Parle.
http://www.thehindubusinessline.com/catalyst/2010/12/30/stories/2010123050060300.htm
Milk powder prices hit all-time high
Business Standard
Rise in prices needed to make milk remunerative for farmers.' After onions, it is now the turn of milk and milk products. Skimmed milk powder prices have touched an all-time high of Rs 165/kg, following the recent increase in milk prices. Milk is a major component in the food basket and has a weight of 4.37 percent in the wholesale price index (WPI). "This is an all-time high price, though there is negligible export. There has been a price increase of Rs 15-20/kg since pre-Diwali," said Kuldeep Saluja, Managing Director, Sterling Agro, which sells milk powder under the Nova brand. In the past, the government had banned milk powder export to control rising prices.
http://www.business-standard.com/india/news/milk-powder-prices-hit-all-time-high/420049/
Business Line
The decade started slowly for the FMCG industry with just 6 percent growth between 2001 and 2005. The stock market wrote off the industry as a defensive play. All of this has changed. Growth has accelerated to 17 percent and the industry has doubled in the last five years to reach Rs 1.3 lakh crore. Today almost every global FMCG company makes significant investments in India. And they compete with aggressive Indian companies which have grown in size and organisational capabilities. The last decade has seen the emergence of several significant players in the Indian market - Dabur, Marico, Emami, CavinKare, L'Oreal, Reckitt Benckiser, Pepsi, Coca-Cola, Parle.
http://www.thehindubusinessline.com/catalyst/2010/12/30/stories/2010123050060300.htm
Milk powder prices hit all-time high
Business Standard
Rise in prices needed to make milk remunerative for farmers.' After onions, it is now the turn of milk and milk products. Skimmed milk powder prices have touched an all-time high of Rs 165/kg, following the recent increase in milk prices. Milk is a major component in the food basket and has a weight of 4.37 percent in the wholesale price index (WPI). "This is an all-time high price, though there is negligible export. There has been a price increase of Rs 15-20/kg since pre-Diwali," said Kuldeep Saluja, Managing Director, Sterling Agro, which sells milk powder under the Nova brand. In the past, the government had banned milk powder export to control rising prices.
http://www.business-standard.com/india/news/milk-powder-prices-hit-all-time-high/420049/
Some Pasta, Packaging, and some food for thought on brand trends
Pasta set to grow as the next category of noodles
Economic Times
Be it a wedding, birthday party or a treat in India these days, pasta is a must-a . Yes, in the carb-dominated desi diet divided between wheat and rice, pasta now ranks alongside noodles as the alternative to chapati and chawal. Little wonder then that after the instant noodles segment has reached saturation point, packaged food companies like Nestle, FieldFresh Foods, Capital Foods and the Future Group are eyeing the locally-made pasta category as home consumption of 'Italian' cuisine rises. "Italian is the new Chinese," declares Yogesh Bellani, business head of FieldFresh Foods, a partnership between Bharti Enterprise and the Philippines-based Del Monte Pacific . "If the cuisine has gone from homes to quick service restaurants, it means the segment has gone mass."
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/pasta-set-to-grow-as-the-next-category-of-noodles/articleshow/7182004.cms
Packaging industry growth gets retail push
India Today
Riding high on the booming retail and fast moving consumer goods (FMCG) sector, the Indian packaging industry is expected to grow above 18 percent in the next fiscal. "At present the Indian packaging industry is estimated at Rs 65,000 crore and is growing at 10 percent," Sanjay Bhatia, Managing Director, Hindustan Tin Works Ltd, a leading can manufacturer, said. "As the industry is very closely linked to the growth of pharma and food industries, which are doing very well, we expect it to grow above 18 percent next year," Bhatia said
http://indiatoday.intoday.in/site/Story/124785/Business/packaging-industry.html
Should My Brand Follow the Trend?
ProphetCompanies, and especially those in the FMCG world, have a profound interest in understanding where their consumers are heading. Cool hunters, trend watchers, urban influencers: all of these subjects have become a known and relevant part of the corporate world, with the objective of better understanding how consumers' lives are evolving and how this can translate into innovative products and services. Typically, a company will put some effort into identifying these consumer trends and use this knowledge as one of the inputs into the innovation process.
http://www.prophet.com/downloads/articles/gelman-brand-trend.pdf
Tuesday, December 28, 2010
Rural Markets and Dairy Industry Trends...
RURAL MARKET RESEARCH:A DIFFERENT BALL GAME
Mart
Rural consumers are fundamentally different from their urban counterparts. The lower levels of literacy and limited exposure to product and services are well-known, but there are also differences in occupation options, with a direct impact on income levels and income flows, and a high level of inter-dependency affecting the dynamics of rural community behavior. All contribute to make rural consumer behavior starkly distinct from the urban.
http://www.regent.edu/acad/global/publications/rgbr/vol2iss1/2008%20April_Global%20Brands_Khare.pdf
Global dairy market to remain tight in 2011: Rabobank
The Hindu
The global dairy market is likely to "remain tight" in 2011, due to an improvement in demand but limited supply, according to Rabobank. The bank said in its Global Dairy Outlook report that although consumption rates are set to be strong in the New Year, growth in some regions will be constrained by physical limitations of supply. "Drought in Russia and floods in Pakistan will heavily impact local milk production in the first half of 2011", said Rabobank. While these conditions are likely to create increased demand for imports, the bank said that domestic consumption was likely to be restricted. Consumption is expected to be supported by improving labour markets in the West, strong economic growth in import regions and strong buying in China.
http://fnbnews.com/article/detnews.asp?articleid=28969§ionid=40
Mart
Rural consumers are fundamentally different from their urban counterparts. The lower levels of literacy and limited exposure to product and services are well-known, but there are also differences in occupation options, with a direct impact on income levels and income flows, and a high level of inter-dependency affecting the dynamics of rural community behavior. All contribute to make rural consumer behavior starkly distinct from the urban.
http://www.regent.edu/acad/global/publications/rgbr/vol2iss1/2008%20April_Global%20Brands_Khare.pdf
Global dairy market to remain tight in 2011: Rabobank
The Hindu
The global dairy market is likely to "remain tight" in 2011, due to an improvement in demand but limited supply, according to Rabobank. The bank said in its Global Dairy Outlook report that although consumption rates are set to be strong in the New Year, growth in some regions will be constrained by physical limitations of supply. "Drought in Russia and floods in Pakistan will heavily impact local milk production in the first half of 2011", said Rabobank. While these conditions are likely to create increased demand for imports, the bank said that domestic consumption was likely to be restricted. Consumption is expected to be supported by improving labour markets in the West, strong economic growth in import regions and strong buying in China.
http://fnbnews.com/article/detnews.asp?articleid=28969§ionid=40
Monday, December 27, 2010
Price hikes, iconic brands, industry trends and more...
Spate of price hikes spells good fortune for FMCG industry
Hindu Business Line
FMCG players seem to be regaining their pricing power, with Hindustan Unilever taking price increases of 5-8 percent in soaps and detergents, Dabur India hiking prices by 3-4 percent and Britannia Industries 5-10 percent on select brands of biscuits over the past six months. After dealing with rampant inflation, bruising competition and parsimonious consumers in 2009 and 2010, listed players in the fast-moving consumer goods (FMCG) segment can now look forward to an easier year ahead.
http://www.thehindubusinessline.com/2010/12/27/stories/2010122751610100.htm
Mosquito repellents take the village road
Business Standard
Leading brands are doing it all- innovative products, pricing and campaigns- for a bigger bite of the market. It's called the 'Macchar Mukti Abhiyan' (programme for freedom from mosquitoes). No, it's not another of those government-sponsored "rural development" programmes; it's actually Dabur's way of connecting with its target consumers. Launched two months ago, the customer awareness programme is being played out across 232 villages in 50 districts of Uttar Pradesh. The purpose is to promote Odomos Oil, the company's mosquito repellent brand for rural India. The oil costs almost half that of Odomos cream at Rs 17 for 40 ml.
http://www.business-standard.com/india/news/mosquito-repellents-takevillage-road/419644/
Iconic Consumer Brands- In Demand
Business Standard
Good old brands are finding their way into the portfolios of some of the top FMCG companies in the country. They may be small but that hasn't prevented them from finding their way into the product portfolios of some of the top fast moving consumer goods (FMCG) companies in the country. Iconic consumer brands are much in demand today. Santosh Desai, Chief Executive Officer, Future Brands, says, "Companies seek products that have a strategic fit with their portfolios, if they find one amongst old brands, nothing like it. That is because you don't have to start from scratch with these products. They have an equity of their own, which can be strengthened following acquisition."
http://www.business-standard.com/india/news/in-demand-iconic-consumer-brands/419643/
FAST MOVING CONSUMER GOODS INDUSTRY
ISI Analytics
India's FMCG sector was valued at INR 60,000 cr in 2004 after a growth of 4% during 2003-04. According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI), several FMCG registered double-digit growth in value terms, for example, shaving cream (20%), deodorant (40%), branded coconut oil (10%), anti-dandruff shampoos (15%), hair dyes (25%) and cleaners and repellents (20%). On the contrary, negative growth of up to 8% was registered in products such as personal healthcare, laundry soaps, dish wash, toilet soap, toothpaste and toothpowder. In 2008, India's FMCG sector had a value of INR 86,000 cr and analysts projected a growth of 15% in 2010 (2009: 12%) as the economy shows signs of recovery. According to the FICCI-Technopak report, the FMCG sector will grow at a rate of 10-12% within the next decade to reach INR 206,000 cr by 2013 and INR 355,000 cr by 2018.
http://xa.yimg.com/kq/groups/22151721/1625926202/name/FMCG+1H10+Industry.pdf
Hindu Business Line
FMCG players seem to be regaining their pricing power, with Hindustan Unilever taking price increases of 5-8 percent in soaps and detergents, Dabur India hiking prices by 3-4 percent and Britannia Industries 5-10 percent on select brands of biscuits over the past six months. After dealing with rampant inflation, bruising competition and parsimonious consumers in 2009 and 2010, listed players in the fast-moving consumer goods (FMCG) segment can now look forward to an easier year ahead.
http://www.thehindubusinessline.com/2010/12/27/stories/2010122751610100.htm
Mosquito repellents take the village road
Business Standard
Leading brands are doing it all- innovative products, pricing and campaigns- for a bigger bite of the market. It's called the 'Macchar Mukti Abhiyan' (programme for freedom from mosquitoes). No, it's not another of those government-sponsored "rural development" programmes; it's actually Dabur's way of connecting with its target consumers. Launched two months ago, the customer awareness programme is being played out across 232 villages in 50 districts of Uttar Pradesh. The purpose is to promote Odomos Oil, the company's mosquito repellent brand for rural India. The oil costs almost half that of Odomos cream at Rs 17 for 40 ml.
http://www.business-standard.com/india/news/mosquito-repellents-takevillage-road/419644/
Iconic Consumer Brands- In Demand
Business Standard
Good old brands are finding their way into the portfolios of some of the top FMCG companies in the country. They may be small but that hasn't prevented them from finding their way into the product portfolios of some of the top fast moving consumer goods (FMCG) companies in the country. Iconic consumer brands are much in demand today. Santosh Desai, Chief Executive Officer, Future Brands, says, "Companies seek products that have a strategic fit with their portfolios, if they find one amongst old brands, nothing like it. That is because you don't have to start from scratch with these products. They have an equity of their own, which can be strengthened following acquisition."
http://www.business-standard.com/india/news/in-demand-iconic-consumer-brands/419643/
FAST MOVING CONSUMER GOODS INDUSTRY
ISI Analytics
India's FMCG sector was valued at INR 60,000 cr in 2004 after a growth of 4% during 2003-04. According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI), several FMCG registered double-digit growth in value terms, for example, shaving cream (20%), deodorant (40%), branded coconut oil (10%), anti-dandruff shampoos (15%), hair dyes (25%) and cleaners and repellents (20%). On the contrary, negative growth of up to 8% was registered in products such as personal healthcare, laundry soaps, dish wash, toilet soap, toothpaste and toothpowder. In 2008, India's FMCG sector had a value of INR 86,000 cr and analysts projected a growth of 15% in 2010 (2009: 12%) as the economy shows signs of recovery. According to the FICCI-Technopak report, the FMCG sector will grow at a rate of 10-12% within the next decade to reach INR 206,000 cr by 2013 and INR 355,000 cr by 2018.
http://xa.yimg.com/kq/groups/22151721/1625926202/name/FMCG+1H10+Industry.pdf
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