Spate of price hikes spells good fortune for FMCG industry
Hindu Business Line
FMCG players seem to be regaining their pricing power, with Hindustan Unilever taking price increases of 5-8 percent in soaps and detergents, Dabur India hiking prices by 3-4 percent and Britannia Industries 5-10 percent on select brands of biscuits over the past six months. After dealing with rampant inflation, bruising competition and parsimonious consumers in 2009 and 2010, listed players in the fast-moving consumer goods (FMCG) segment can now look forward to an easier year ahead.
http://www.thehindubusinessline.com/2010/12/27/stories/2010122751610100.htm
Mosquito repellents take the village road
Business Standard
Leading brands are doing it all- innovative products, pricing and campaigns- for a bigger bite of the market. It's called the 'Macchar Mukti Abhiyan' (programme for freedom from mosquitoes). No, it's not another of those government-sponsored "rural development" programmes; it's actually Dabur's way of connecting with its target consumers. Launched two months ago, the customer awareness programme is being played out across 232 villages in 50 districts of Uttar Pradesh. The purpose is to promote Odomos Oil, the company's mosquito repellent brand for rural India. The oil costs almost half that of Odomos cream at Rs 17 for 40 ml.
http://www.business-standard.com/india/news/mosquito-repellents-takevillage-road/419644/
Iconic Consumer Brands- In Demand
Business Standard
Good old brands are finding their way into the portfolios of some of the top FMCG companies in the country. They may be small but that hasn't prevented them from finding their way into the product portfolios of some of the top fast moving consumer goods (FMCG) companies in the country. Iconic consumer brands are much in demand today. Santosh Desai, Chief Executive Officer, Future Brands, says, "Companies seek products that have a strategic fit with their portfolios, if they find one amongst old brands, nothing like it. That is because you don't have to start from scratch with these products. They have an equity of their own, which can be strengthened following acquisition."
http://www.business-standard.com/india/news/in-demand-iconic-consumer-brands/419643/
FAST MOVING CONSUMER GOODS INDUSTRY
ISI Analytics
India's FMCG sector was valued at INR 60,000 cr in 2004 after a growth of 4% during 2003-04. According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI), several FMCG registered double-digit growth in value terms, for example, shaving cream (20%), deodorant (40%), branded coconut oil (10%), anti-dandruff shampoos (15%), hair dyes (25%) and cleaners and repellents (20%). On the contrary, negative growth of up to 8% was registered in products such as personal healthcare, laundry soaps, dish wash, toilet soap, toothpaste and toothpowder. In 2008, India's FMCG sector had a value of INR 86,000 cr and analysts projected a growth of 15% in 2010 (2009: 12%) as the economy shows signs of recovery. According to the FICCI-Technopak report, the FMCG sector will grow at a rate of 10-12% within the next decade to reach INR 206,000 cr by 2013 and INR 355,000 cr by 2018.
http://xa.yimg.com/kq/groups/22151721/1625926202/name/FMCG+1H10+Industry.pdf
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