RURAL MARKET RESEARCH:A DIFFERENT BALL GAME
Mart
Rural consumers are fundamentally different from their urban counterparts. The lower levels of literacy and limited exposure to product and services are well-known, but there are also differences in occupation options, with a direct impact on income levels and income flows, and a high level of inter-dependency affecting the dynamics of rural community behavior. All contribute to make rural consumer behavior starkly distinct from the urban.
http://www.regent.edu/acad/global/publications/rgbr/vol2iss1/2008%20April_Global%20Brands_Khare.pdf
Global dairy market to remain tight in 2011: Rabobank
The Hindu
The global dairy market is likely to "remain tight" in 2011, due to an improvement in demand but limited supply, according to Rabobank. The bank said in its Global Dairy Outlook report that although consumption rates are set to be strong in the New Year, growth in some regions will be constrained by physical limitations of supply. "Drought in Russia and floods in Pakistan will heavily impact local milk production in the first half of 2011", said Rabobank. While these conditions are likely to create increased demand for imports, the bank said that domestic consumption was likely to be restricted. Consumption is expected to be supported by improving labour markets in the West, strong economic growth in import regions and strong buying in China.
http://fnbnews.com/article/detnews.asp?articleid=28969§ionid=40
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